You will frequently hear that how to succeed in network marketing – often referred to as multi level marketing or simply MLM – comes down to the business being a numbers game.

Although it’s true that most of the people you speak with will not join your business, there are tremendous flaws with looking at network marketing as just a numbers game.

So if you’ve been lead to believe that network marketing success is nothing more and nothing less than a numbers game, please allow me to offer you a different perspective.

Before you read any further, you’ve got to understand that success in network marketing is entirely about connecting with people.

If you fail to understand the importance of connecting with others on a personal level in MLM, you’re toast.

So please, put aside the distractions for the next few minutes and really pay attention to what you’re about to read. It can literally be your turning point to the network marketing success you deserve and seek.

People get involved in a network marketing business because they have goals and dreams.

They are not getting involved because they love to sell stuff. They see that succeeding in a network marketing business is a means for them to reach their goals and realize their dreams.

Let’s say you’re speaking with somebody about your business. She’s got some interest in the MLM industry but she also has her doubts. She is looking for assurance that if she does start a network marketing business she’s making the right decision.

This is a real person you’re speaking with. She’s somebody’s daughter. She’s a mom, a wife, an aunt and maybe a grandmother.

If you look at her as being a part of your network marketing numbers game, she will see right through you. And it’s more than likely that if you see her as a number you’ll use some kind of a high pressure tactic to get her into your organization.

On the other hand, if you make it your business to connect with her on a personal level – to understand her motivations for wanting to start a business in the first place – she will then see you as a valuable leader. She’ll see you as someone who can help her to reach her goals.

If you make it your mission in network marketing to be seen as a valuable leader to others, you’re golden.

At the risk of sounding all kumbayah, speak with people from your core. Let them feel the love and concern you have for their well being.

When you can connect with others from your core to theirs then you will be in for one helluva ride.

We live in an unprecedented time in human history.

We have more tools at our disposal today to help us build a successful network marketing business than we’ve ever had before.

Some of the network marketing training materials available today will teach you everything you need to know about effective business marketing.

On top of that, technology and the internet place hundreds of options to market an MLM business literally at our fingertips.

Never before have we seen such powerful business building tools.

But never, ever forget that behind every mouse click, behind every blog post and behind every email you send are people; real live human beings. And people want to do business with people not technology. People want to be treated like people, not numbers.

The speed at which technology changes ensures that you will never run out of ways to market your business.

What hasn’t changed and what will never change is human nature.

At the core we all have dreams, goals, desires and wants. When you can understand the dreams, goals, desires and wants of the people you’re talking with about your business you will have no choice but to succeed.

When you connect with people on a personal level and understand their motivations for wanting to start an MLM business then you will succeed in network marketing.

When you’re speaking with others about your business, it’s what they want that’s important, not what you want.

When you can help others to get what they want then you will get what you want in the process. That, my friend, is an undeniable, universal truth.

Please, go ahead and read the previous two sentences once more. Those two sentences represent the single most important business concept you will ever discover.

Additionally, being hung up on the numbers game of network marketing means you’ll have an open door policy for your business. This kind of thinking will lead you to believe that stuffing “numbers” into your organization is the key to network marketing success.

Man oh man nothing could be further from the truth.

Looking at network marketing as a numbers game will lead you to believe that such garbage as the 3 foot rule is actually effective business building.

Have you ever heard of this rule?

Actually, calling it a rule is very misleading. It can more appropriately be described as utter nonsense.

What “the 3 foot rule” tells you is that anybody within 3 feet of you, at any given time, is a prospect for your network marketing business.

What? You’re kidding me, right?

If you’re at a cocktail party and meet somebody for the first time, do you want to start pitching them on your business? When in line at the super market, do you want to turn to the stranger behind you and pitch your opportunity?

The numbers game of network marketing will tell you that these are effective business building strategies. When in fact, they are nothing more than great ways to ostracize others.

How to succeed in network marketing is not at all about quantity but is so much more about quality. Sponsor just a few serious business builders into your organization and you will succeed in MLM beyond your wildest dreams.

But, with an open door policy for your MLM business you’ll be sure to fill your organization with tire kickers and time wasters.

There is nothing which will smash your hopes of network marketing success more quickly than the frustration brought about by attrition.

And the very best way to experience attrition in your business is to see network marketing as a numbers game.

So finally, how do you do it? How do you connect with others on a personal level and how do you find serious business builders for your organization?

How do you effectively connect with others? Look and listen, that’s how.

You were born with two eyes, two ears and one mouth.

Note that 4 out of those 5 are sources of input with only one being a source of output.

In order to connect with people on a personal level you’ve got to find out what motivates them. You need to uncover their dreams and goals. To do that, you should be spending most of your time looking and listening.

Ask them questions and let them tell you why they are worthy of your valuable time. Let them convince you that they are a good fit for your business not the other way around.

I can guarantee you that those who see network marketing as a numbers game are doing most of the talking as they try to pressure people into their organization.

Finally, let me say this; I realize that a much smaller percentage of the people you speak with will actually join your business but so what.

Taking the time and steps necessary to connect with the right people for your business will put you way ahead of the success curve and will save you a ton of frustration in the process.

Please allow me to offer you this one final thought before I go:

Approach people with empathy. Think of the most successful people in the world. How did they get that way?

They became as successful as they are because they offer tremendous value to others. They do not chase people; people chase them.

When you make it your priority to connect with others on a personal level, they will be asking you to please sponsor them into your business.

Wishing you tremendous prosperity,

P.S. I invite you to download some killer network marketing success tools and other terrific, free resources at http://www.ultrahomebusiness.com/  Also, be sure to visit my blog where I’ve created a free resource library of over 100 personal and professional development resources – just click the tab found above.

I’m pretty firmly ensconced in the home based business industry so I’m always researching information on how to make money from home. I usually concentrate my attention on direct selling because it seems to be by far the number one option for people who are looking to make money from home.

Direct selling is also known as network marketing, multi level marketing or simply MLM. However you refer to it, network marketing opportunities abound today as more and more companies choose to move their products using the MLM distribution structure.

Rather than a broad review of the network marketing industry as a whole, I’d like to instead sharpen my focus and use the remainder of this article for a Send Out Cards review.

Send Out Cards is a greeting card company which was co-founded by Kody Bateman in 2004. It’s been 6 years now that SendOutCards has been in existence so it’s a safe bet that the company will be around for many, many years to come.

SOC has zero debt and is built on a very solid foundation of leadership and they offer a superior product. These facts are very important to his Send Out Cards review and they say a lot about the company.

I’ve taken a look at numerous MLM companies over the years and have been involved with about 5 of them (3 of which are now out of business).

This 7 point Send Out Cards review will discuss some of the advantages of SOC as a network marketing opportunity.

1. It’s Easy – this is huge! SendOutCards offers a very easy to understand product and business model. In business, a confused mind always says “no” and there aren’t any confused minds when it comes to SOC. I can tell you from experience that dealing with a product as easy to understand as Send Out Cards makes your task of business building so much easier.

2. People LOVE the product – despite this age of technology we’re living in today, there is still nothing like receiving a greeting card in the mail. When somebody goes to their mailbox and finds, amongst all the bills and unsolicited junk mail, an unexpected, personalized greeting card, it brings about an overwhelming feeling of joy for them. I’ve had people thank me multiple times for the simple gesture of sending them a greeting card – it’s truly awesome.

3. Retail pricing – sending greeting cards through the Send Out Cards system is far less expensive than buying cards from the local store. This eliminates the price objection which makes your business building efforts far easier.

4. Affordability – starting and sustaining a SendOutCards business is very easy on the wallet. The initial start up investment is extremely reasonable and there is never any physical inventory to maintain. This is a huge plus in this Send Out Cards review.

5. Environmentally friendly – over 40% of all greeting cards produced are never sold and go to waste. The Send Out Cards opportunity prints cards on demand, uses recycled paper and acid free inks. When you consider that greeting cards represent a $10 billion industry this point is a biggy.

6. Convenience – the entire Send Out Cards business can be operated from a computer. The SOC web site and card delivery system is so efficient, everything is done online. The card is printed, put in an envelope with your return address and mailed with a real postage stamp – not a bulk insignia.You can travel anywhere at any time and as long as you have internet access you can operate your business.

7. Leveraged income – this is a general point which essentially all network marketing opportunities offer. The basic goal of getting into business is to get out of business. In other words, if you do not have a business which generates income without your direct involvement then you do not have a business at all; you have a job. A real business exists to serve you whereas a job exists to be served by you. Get the difference? MLM offers the most legitimate opportunity the new home based entrepreneur will find today to build a leveraged income.

We are at a point in our history where an unprecedented number of people are researching different ways on how to make money from home. There are a ton of terrific network marketing opportunities out there today. Is Send Out Cards the right one for you? Only you can answer that question.

Visit my Send Out Cards review web site now or download this free network marketing success report which will help you to gain clarity on this exciting profession.